The all-new CoreLogic Precision Marketing helps you identify and engage with your current and past customers before the competition. Precision Marketing leverages real-time geospatial and CoreLogic proprietary CLIP® data to determine a customer’s home purchase intent, letting you quickly and accurately identify prospects demonstrating strong purchasing intent.
With Precision Marketing, you can identify prospects much faster than traditional marketing methods. Key factors such as geography, property values, and weekly visits to open houses help you narrow your target shoppers when it matters most.
Precision Marketing contextualizes leads with deeper insights. Time, geography, and other indicative factors enhance understanding of your customer’s purchasing intent to add context, remove noise, and improve lead scores—helping you transform leads into qualified opportunities.
With Precision Marketing, you can identify the right customers, with the right message, at the right time. No more general messages or cold calls. You can now engage with people by understanding their purchasing intent to offer products to facilitate their home-buying journey.
The all-new CoreLogic Precision Marketing helps you identify and engage with your current and past customers before the competition. Beyond traditional lead generation sources, Precision Marketing leverages location intelligence and CoreLogic proprietary CLIP® data to determine a customer’s strong purchasing intent for a home, home goods, and more.
CoreLogic uses data that does not rely on cookies, which will be retired from most digital platforms by 2024. The patented unique property identifier allows us to narrow the search based on geographical markets, property values, and home visits within a week.
Read Article: Third-Party Cookies May Crumble, but Maybe That’s a Good Thing for Marketers
Sometimes the best business opportunities are with the people you already know.
In a market with tight inventory and high interest rates, finding new business is more difficult than ever. So instead of casting your net wider, build deeper relationships with your current customers to keep business in-house and provide your customers with a better overall experience.
Precision Marketing allows mortgage lenders and servicers to mine their own customer databases and identify customers who are in the market for a new home, looking to refinance, or considering a home equity loan.
By using a combination of CLIP data and location intelligence, we can help you identify which of your customers are currently in the market so you can beat the competition by sending out the right message at just the right time.
Lenders are confronting declining mortgage volumes and the growing effort required to acquire and retain customers. Additionally, they must adapt to the shifting expectations of tech-savvy borrowers who demand speed and convenience in the mortgage industry.
The main goal is to provide a transformative solution that empowers lenders to identify customers demonstrating strong purchasing behaviors using property and location data.
Precision Marketing enables faster and more accurate prospect identification, better engagement and a competitive edge based on comprehensive and near real-time data insights. This reduces customer acquisition costs (CAC) and increases marketing efficiency.
CLIP (CoreLogic Integrated Property) is a groundbreaking property identifier that grants access to in-depth data on every property parcel in the U.S., giving lenders comprehensive property knowledge and a competitive edge.
Property, location and client data linked via CLIP help identify interested buyers by identifying customers visiting listed properties for sale. This information is used to optimize conversion rates and improve ROI.
Lenders need to ensure continued customer engagement as the industry moves away from third-party cookies and regulations limit the use of cookies for advertising.
Precision Marketing is a viable alternative to cookie-based advertising since it focuses on in-market and high-intent customers and can enrich our client’s CRM with new insights about their customer’s purchasing intent.
These days, to get into wallets, you need to get ahead of the competition.
Identify when current or potential customers are looking to make major home goods purchases before they even buy a home.
Precision Marketing is the most accurate way to identify and engage with in-market shoppers. Our proprietary solution unlocks a wealth of data traditional marketing methods can’t capture and helps you turn that data into action. As a leading provider of property insights and innovative solutions, CoreLogic marries location and property intelligence to uncover shopper insights that go beyond foot traffic. This allows you to create comprehensive customer profiles and segments based on shopping habits, cross-shopping trends, and even whether they are in the market for a new home.
Read our use case datasheet for more details on how Precision Marketing will help you get ahead of the competition.
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CoreLogic’s CLIP identifies each property by a unique number, aggregating comprehensive, highly accurate data so you can make critical decisions with better information. Learn more about how CLIP underpins CoreLogic’s products and services.
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