CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, announced today the introduction of its Total Home Value for Marketing solution. This is the latest addition to the CoreLogic Total Home Value suite – a suite of Automated Valuation Models (AVMs) that incorporate new technologies to help deliver more accurate home values for specific business needs.
Total Home Value for Marketing is an AVM solution designed to help direct marketers, marketing firms, financial institutions, mortgage companies, home insurers, or any organization seeking to maximize their marketing return on investment, by leveraging property-level valuation insight. By helping to reduce customer acquisition costs through refined customer segmentation, enhanced list yield, and the highest hit-rate of any Total Home Value AVM, Total Home Value for Marketing can help maximize a firm’s prospecting capabilities.
Total Home Value for Marketing is a part of the CoreLogic Total Home Value suite; a new approach to automated valuation models that simplifies the AVM selection and budgeting process. Many AVMs on the market today are designed for broad applications. As a result, businesses may be using AVMs that are not designed to support their specific use case. With Total Home Value, simply choose the solution that supports a specific business case (Originations, Risk Management, Portfolio Monitoring, Marketing, and Consumer), and you will receive an AVM solution designed specifically for that need. This provides a level of consistency in valuations across the loan lifecycle as all Total Home Value solutions are built on a common model technology.
“Total Home Value for Marketing is part of our ongoing effort to transform the way AVMs are utilized within the mortgage and related industries,” said Ann Regan, executive, product management, Collateral Solutions for CoreLogic. “With a high hit-rate that does not unduly sacrifice accuracy, this solution ensures that any business looking to target specific clients based on home value, be they mortgage lenders, credit card providers, or auto dealers won’t leave any viable prospects on the table or misjudge the value of collateral at the outset.
Total Home Value for Marketing is available in a Standard version that delivers truncated values, and a Premium version that delivers similar precision as AVMs used during risk management. For more information, visit https://stage.corelogic.com/solutions/total-home-value-for-marketing.aspx.
CoreLogic (NYSE: CLGX) is a leading global property information, analytics and data-enabled solutions provider. The company’s combined data from public, contributory and proprietary sources includes over 4.5 billion records spanning more than 50 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed services. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance and mitigate risk. Headquartered in Irvine, Calif., CoreLogic operates in North America, Western Europe and Asia Pacific. For more information, please visit stage.corelogic.com.
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