Leading independent property data and analytics powerhouse CoreLogic International has entered into a binding agreement to acquire boutique Victorian PropTech firm Plezzel, as part of its expansion across real estate technology solutions.
The agreement to acquire Plezzel is subject to a number of conditions, including regulatory approval.
Plezzel currently provides customizable digital advertising and marketing support and an inquiry response platform to thousands of real estate agents nationally.
When announcing the news, CoreLogic International Chief Executive Officer Lisa Claes said Plezzel was a leader in the property industry’s evolving digital market, offering agents autonomy and full control over their own branding, marketing and communications.
As an independent operator wholly supportive of the property industry and agency independence, Ms. Claes said Plezzel complemented CoreLogic’s existing suite of real estate software solutions.
“The proposed acquisition of Plezzel, once complete, is expected to bolster CoreLogic’s considerable investment designed to support the real estate industry through the use of data and sophisticated technology solutions,” she said. “Our focus is unequivocally on the future and sourcing the best opportunities that will foster success and enable our real estate partners to engage, advertise and convert leads.”
Plezzel was founded in 2011 by Geelong-based husband and wife PropTech entrepreneurs Greg and Cecille McCutcheon and has grown to support thousands of real estate directors, agents and property marketing teams across Australia.
The Plezzel platform provides digital automation and lead generation across the buyer and seller experience. The platform provides customised communication and digital marketing products to help agents grow, build their brands and drive more listings.
“This is an exciting development for Plezzel, and following completion, we look forward to working with CoreLogic to develop innovative digital products to meet the needs of agents in our industry,” Mrs. McCutcheon said.
Mr. McCutcheon added, “With significant industry experience, our team is excited to help real estate agents generate more listings and appraisals and sell property more effectively.”
CoreLogic’s products are underpinned by its unrivalled depth and breadth of property data, which combines information derived from public, contributory and proprietary sources and spans more than 40 years of collection, covering almost 100% of the Australian and New Zealand residential property markets.
CoreLogic’s proposed acquisition of Plezzel is subject to certain conditions, including regulatory approval. Subject to the timing of the regulatory approval, completion is expected to occur in early 2023. For more information about CoreLogic and Plezzel visit corelogic.com.au and plezzel.com.au.
CoreLogic media contacts: Michelle McKinnon and Michelle Singer via [email protected].
Notes to editors
CoreLogic Asia Pacific (CoreLogic) is a leading, independent provider of property data and analytics. We help people build better lives by providing rich, up-to-the-minute property insights that inform the very best property decisions. With an extensive breadth and depth of knowledge gathered over the last 30 years, we provide services across a wide range of industries, including Banking & Finance, Real Estate, Government, Insurance and Construction. Our diverse, innovative solutions help our clients identify and manage growth opportunities, improve performance and mitigate risk. We also operate consumer-facing portals – onthehouse.com.au, properytvalue.com.au and propertyvalue.co.nz – providing important insights for people looking to buy or sell their home or investment property. We are a wholly owned subsidiary of CoreLogic, Inc – one of the largest data and analytics companies in the world with offices in Australia, New Zealand, the United States and United Kingdom. For more information visit corelogic.com.au.
Plezzel is an industry-leading, Geelong-based software development company that specialises in PropTech solutions for real etate agents. The enquiry automation platform captures enquiries, customises communication, helps agents grow and build their brands and drives more listings. Founded in 2011 by Greg and Cecille McCutcheon, Plezzel works with thousands of agents across Australia on customizing emails, ads and digital marketing campaigns. For more information visit plezzel.com.au